Assessment on Drinking and Bathing Water in Sabah

Adjectives Synonymous with Best

Adjectives Synonymous with Best Adjectives Synonymous with Best Adjectives Synonymous with Best By Mark Nichol A recent post discussed nouns employed to refer to ultimate achievement. Here, you’ll find details about adjectives that describe something that is the best, highest, or most important. Cardinal is from the Latin term cardinalis, meaning â€Å"essential† or â€Å"principal.† Chief, meaning â€Å"highest in authority† or â€Å"most important†- by way of the Anglo-French word chef, still used in French and English as the title for a professional cook in charge of a kitchen- comes from the Latin word caput, whence capital and captain as well. Foremost, interestingly, is not a compound of fore and most; its derivation is the Old English term fyrmest or formest, meaning (and related to) â€Å"first.† (The -est ending is the same superlative suffix seen in highest, smartest, and so on; see below for a mention of superlative.) Paramount, ultimately derived from the Latin phrase per ad montem (â€Å"to the hill†), means â€Å"superior to all others.† Preeminent, from the Latin adjective praeeminere, meaning â€Å"to be outstanding,† means â€Å"better than others† (eminent, the word without the prefix, means simply â€Å"respected† and â€Å"successful†); the root is also seen in prominent, and all three words are distantly related to mount and mountain. Premier and primary both come from Latin primarius, meaning â€Å"excellent, of the first rank,† which in turn is derived from primus, meaning â€Å"first.† From that word we also get prime, which, among other things, means â€Å"first-rate†; the Italian and Spanish adjective primo is sometimes used in informal English to denote something excellent. Premium, distantly related, means â€Å"high† or â€Å"higher than normal†; it stems from the Latin noun praemium, meaning â€Å"reward,† which is the meaning of the noun form. (The adjectival form, which developed less than a hundred years ago, was originally applied to a better grade of butter.) Superior, meaning â€Å"higher,† comes directly from Latin and stems ultimately from the Latin word super; supreme, from the Latin word supremus, meaning â€Å"highest,† is related. Another related word is superlative, ultimately from superlativus, meaning â€Å"exaggerated† or â€Å"extravagant.† (A superlative is also the ultimate form of an adjective, such as largest, the superlative of large; larger is the intermediate comparative form.) Best is itself a superlative; its comparative is better, but oddly, they are intensifications not of a word beginning with be- but of good (to make up for the lack of gooder and goodest as options); the base adjective was originally bot, which survives only in the form of boot in the idiomatic phrase â€Å"to boot,† which roughly means â€Å"in addition.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsAmong vs. AmongstEducational vs. Educative

Writing precis Essay Example | Topics and Well Written Essays - 500 words

Writing precis - Essay Example 11). The incident changed the definition of National Security. For the generation that did not experience war, â€Å"National Security† meant protection and absence from nuclear attack. The primary motivation of the terrorist attack was to conceal a secret hidden in the offices that were designated targets. The offices were not aware of the secret they held but once exposed, vast truth would surface out eventually. The origins and impact of the secret were kept by the National Security. Proper understanding of the reason behind the gruesome incident on September 11th is better than just describing exactly what happened that day. At first the pattern of the incident last September 11th was not obvious other than the total destruction and casualties of the collapsed World Trade Center, a destroyed segment of the Pentagon, four sacrificial commercial airplanes with the loss of 2,993 lives. There should have been a hidden motive other than the perceived objective of the attack is chan ged from its usual ‘symbolic’ designation as ‘a terrorist attack’ and a person begins by looking at it as purely a crime with specific objectives instead of checking the logic of the patterned of destruction (Heider 2008, p. 1). Central Intelligence Agency conducted studies about the Pentagon and other hijacking accidents in the U.S.A. they checked for possible reasons how the highjackers were able to carry out their â€Å"mission†. They analyzed deeply to find out whether there were negligence in the offices and works of the Defense of the U.S.A. they also found out how other small groups and other terrorists worked together to lay-out their â€Å"perfect plan† (CIA 2005). The incident destroyed the World Trade Center which was a symbol of American pride and influence. The terrorists were able to demonstrate how a powerful nation can be caught unguarded by a group of infamous determined men. The incident was brought by the Muslim extremists.

ECONOMICS Essay Example | Topics and Well Written Essays - 1000 words

ECONOMICS - Essay Example The price of coffee in Cote d’Ivoire will tend to be high locally while in Vietnam, the prices will be low as much will be imported. 2. (a) The law of one price will hold in the case of rice traded freely in U.S and Canada. For the law of one price to hold, the market should be free from any trade barrier. The relative price is less than one. (1/1.04=0.9615) (b) The law of one price will not hold in the case of sugar traded in Mexico and the U.S. This is due to the imposition of quota by the U.S government o imports. The relative price is less than one. (1/93.05=0.0107) (c) The law of one price will hold in the case of Big Mac sold in the U.S and Japan. This is due to the fact that the good is identical. The relative price is less than one. (1/12.93=0.0773) (d) The law of one price will not hold in the case of haircuts in U.S and the U.K due to the fact that there is no good being traded internationally. The relative price is greater than one. ... .12 Canada(C$) 1.04 1.09 -0.05 1.16 -0.02 Denmark(Krone) 5.17 8.26 -3.09 5.34 -0.17 Eurozone(euro) 0.69 0.93 -0.24 0.72 -0.03 Japan(Yen) 93.05 89.6 3.45 92.6 0.45 Mexico(peso) 12.92 9.24 3.68 13.8 -0.88 Sweden(Krone) 7.14 10.9 -3.76 7.90 -0.76 The change in exchange rates is not consisted with the PPP implied exchange rates. The failure of the Big Mac Index to correctly predict changes in the nominal exchange rate between July 2009 and Jan 2010 can be attributed to the fact that, the demand for the big Macs products is not uniform in all the countries. The price of the big Mac varies significantly from country to country due to the difference in commercial costs such as advertising and transportation costs. 7. (a) Korea Japan Rate of Inflation Rate of Inflation 12/6=2% 2/1=2% (b) The expected rate of depreciation will be, (2.5-2.0)/2.0=0.25% (c) New inflation rate in Korea 15/6=2.5% (d) The increase in money supply will lead to a decrease in the price level and an increase in the exc hange rate. (e) Suppose the bank of Korea want to maintain an exchange rate peg with the Japanese Yen, they will have to choose a money growth rate of 14% to keep the value of the won fixed relative to the Yen (f) In order for Korea to implement a policy that will ensure appreciation of the won against Japanese Yen, they need to set a growth rate between 12% and 16%. This is because the range will allow for a steady growth with low rate of inflation. 11. (a) Importance of having a nominal anchor. Nominal anchor such as exchange rate is that it provides a simple approach that can easily be understood by all members of the public. It also provides a quick means of curbing high inflation rate. A major drawback according to Obstfeld and Rogoff, (1996) is that it leads to loss in the independent

Communication Opinion Paper Essay Example | Topics and Well Written Essays - 750 words

Communication Opinion Paper - Essay Example writing neatly and clearly, organizing the points to ease their flow and understanding, having an eye get in touch with, by means of proper grammar and passing reliable message are the essentials needed to effectively pass a message. The sender should have an understanding of the receiver so as to modify the message and to make it more relevant. The recipient is the individual to whom the sender transmits the message. The recipient can also exchange a few words verbally and nonverbally. The most excellent and effective way to receive a message is to listen carefully, sitting upright and making eye contact. One should avoid getting distracted or trying to do something else while listening. Nodding or in good spirits as you pay attention to the correspondent address show that you comprehend the meaning being send to you. The message is send to the receiver in different forms; such forms are, by word of mouth staging, a written paper, an commercial or just a observations. For effective communication to take place, the correspondent must not only compile the point cautiously, nevertheless also weigh up the way in which then message can be interpreted. It is through the channel of communication that message travels from one point to another. Every channel of communication has some advantages and disadvantages. For instant, one particular shortcoming of words in black and white, on a central processing unit screen or in a manuscript, is that the recipient cannot weigh up the nature of the point. Intended for effective communication, word written communications are used so they don’t rely on a specific tone of voice to convey the message accurately. The advantage of television as a channel for communication is that reaches a wide audience and the sender’s ability to further manipulate the message using editing and special effects. The feedback describes the receiver’s response or reaction to the sender’s massage. The receiver can pass the feedback by asking

Different pricing objectives of company

Different pricing objectives of company Different pricing objectives of company Multi pricing objectives and strategies The task of the marketing manager is to decide the objectives of pricing before he determines the price itself. Pricing objectives provide guidance to decision makers in formulating price policies, planning pricing strategies and setting actual prices. The most important objective of the companies is to have maximum profits. Pricing objectives: Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly, and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective, assessing the target markets evaluation of price, evaluating competitors prices, choosing a basis for pricing, selecting a pricing strategy, and determining a specific price. Cost-based pricing is adding a dollar amount or percentage to the cost of the product. Cost-plus pricing is adding a specified dollar amount or percentage to the sellers cost. Markup pricing is adding to the cost of the product a predetermined percentage of that cost. Demand-based pricing if pricing based on the level of demand for the product. Competition-based pricing is pricing influenced primarily by competitors prices. A pricing strategy is an approach of a course or action designed to achieve pricing and marketing objectives. Differential pricing is charging different prices to different buyers for the same quality and quantity of product. Negotiated pricing is establishing a final price through bargaining. Secondary-market pricing is setting one price for the primary target market and a different price for another market. Periodic discounting is temporary reduction of prices on a patterned or systematic basis. Random discounting is temporary reduction of prices on an unsystematic basis. Price skimming is charging the highest possible price that buyers who most desire the product will pay. Penetration pricing is setting prices below those of competing brands to penetrate a market and gain a significant market share quickly. Product-line pricing is establishing and adjusting prices of multiple products within a product line. Captive pricing is pricing the basic product in a product line low while pricing related items at a higher level. Premium pricing is pricing the highest-quality or most versatile products higher than other models in the product line. Bait pricing is pricing an item in the product line low with the intention of selling a higher-priced item in the line. Price lining is setting a limited number of prices for selected groups or lines of merchandise. Psychological pricing is pricing that attempts to influence a customers perception of price to make a products price more attractive. Reference pricing is pricing a product at a moderate level and positioning it next to a more expensive model or brand. Bundle pricing is packaging together two or more complementary products and selling them for a single price. Multiple-unit pricing is packaging together two or more identical products and selling them for a single price. Everyday low prices is setting a low price for products on a consistent basis. Odd-even pricing is ending the price with certain numbers to influence buyers perceptions of the price or product. Customary pricing if pricing on the basis of tradition. Prestige pricing is setting prices at an artificially high level to convey prestige or a quality image. Professional pricing are fees set by people with great skill or experience in a particular field. Price leaders are products priced below the usual mark up, near cost, or below cost. Special-event pricing is advertised sales or price cutting linked to a holiday, season, or event. Comparison discounting is setting a price at a specific level and comparing it with a higher price. It is necessary that the marketing manager decide the objective of pricing before actually setting price. According to experts, pricing objectives are the overall goals that describe the role of price in an organizations long-range plans. The objectives help the marketing manager as guidelines to develop marketing strategies. The following are the important pricing objectives. Market penetration Market skimming Target rate of return Price stabilization Meet of follow competition Market share Profits maximization Cash flow Product line promotion Survival Market penetration objective: In the initial stages of entering the market, the entrepreneurs may set a relatively low price. this is mainly to secure a large share of the market. in a highly price sensitive market, the businessman may continue to sell his products even without profit. he is interested in growth rather than in making a profit. in the market penetration objective, the unit cost of production and distribution will decrease when the volume of sales attain a particular target. in brief, market penetration objective is an attempt to secure a large share of the market by deliberately setting the low prices. Penetration pricingpursues the objective of quantity maximization by means of a low price. It is most appropriate when Demand is expected to be highly elastic; that is, customers are price sensitive and the quantity demanded will increase significantly as price declines. Large decreases in cost are expected as cumulative volume increases. The product is of the nature of something that can gain mass appeal fairly quickly. There is a threat of impending competition. As theproduct lifecycleprogresses, there likely will be changes in the demand curve and costs. As such, the pricing policy should be re-evaluated over time. The pricing objective depends on many factors including production cost, existence of economies of scale, barriers to entry, product differentiation, rate of product diffusion, the firms resources, and the products anticipatedprice elasticity of demand . Market skimming objective: Market skimming means utilizing the opportunities in the market to reap the benefits of high sales, increased profits and low unit costs. Some of the entrepreneurs study the buyers needs and try to provide the suitable goods, but charge them high prices. This objective is realized in those markets where the magnitude of competition is very low. The entrepreneurs, in this situation, make profits over a short period. The market-skimming objective would not be meaningful, when the consumer refuses to purchase the goods at the prices fixed by the producers. This pricing objective would be suitable in the markets where the consumers feel that costly goods are of the superior quality. Skimming is most appropriate when: Demand is expected to be relatively inelastic; that is, the customers are not highly price sensitive. Large cost savings are not expected at high volumes, or it is difficult to predict the cost savings that would be achieved at high volume. The company does not have the resources to finance the large capital expenditures necessary for high volume production with initially low profit margins. Target rate of return objective: Rate of return is normally measured in relation to investment and sales. The producers enjoying some protection may prefer to earn a target rate on investment. This would be possible where the entrepreneur enjoys a franchise or a monopolistic situation. But in the long run, every businessman attempts to secure an adequate return on investment through price setting. Mostly, middleman like wholesalers, retailers will price their merchandise to earn a particular rate of return on sales. Price stabilization objectives: Frequent changes in the prices of product will harm the long-term interests of the companies. Hence, they aim at stabilization of prices. They do not exploit a short supply position to earn the maximum. During the periods of good business, they try to keep prices from rising and during the periods of depression, they keep prices from falling too low. Thus, they take a long-term view in achieving price stability. Meet or follow competition objective: Pricing is often done to meet or even prevent competition. If a company is a price leader, it is better to follow it to ward off the possibility of competition. Market share objective: A company may either have the objective of maintaining the present market share or increase its share depending upon its stature. Particularly, big business houses adopt such pricing that it enables them to retain their market share. If they raise their market share, they may draw the attention of the government and if they shed their share, they may lose revenues. Contrary to this, small business houses are found interested in raising their share in the market so as to reap the benefit of large-scale production. In few cases, firms may sell the products even at a lower cost to capture the market. However, such practice may lead to financial crisis. As a matter of fact, this is an objective to be adopted by new firms cautiously. Profit maximization objective: Profit maximization does not mean profiteering. There is nothing wrong in this policy if practiced over the long run. As a matter of fact, many of the enterprises strive to maximize their profits. Maximization of profits should be on the total output and not on a single item. In such case, consumers do not get dissatisfied since a particular group is not called for paying a high price. While adopting this pricing objective, the marketers should attempt to project their image in the market through sales promotion techniques. The marketers should watch the reactions of the consumers. Profit maximization through price hikes should be sparingly used. Cash flow objective: One of the important objectives of pricing is to recover invested funds within a stipulated period. Most of the time you will find different prices for the cash and credit transactions. Generally, you find lower prices for the cash sales and high prices for the credit sales. But this pricing objective could be implemented with good results only when the firm has monopoly in the market. Product line promotion objective: Product line means a group of products that are related either because they satisfy similar needs of different market segments or because they satisfy different but related needs of a given market segment. While framing the product line, the marketer may also include such goods, which are not popular. The intention of the marketer is to push through all the goods without any discrimination. Thus, the ultimate objective is to increase the overall demand of the goods. In this pricing objective, equal prices are adopted for the entire product line. Survival objective: Perpetual existence of the business over a period is the indication of the sound financial position of the enterprise. All organizations will have to meet expected and unexpected, initial and external economic losses. These enterprises have to pool up the resources to meet all the contingencies through appropriate pricing strategies. Price is use to increase sale volume to level up the ups and downs that come to the organization. Profit Oriented: Target Return sometimes the vendor specifies a specific dollar amount or percentage amount that the price will be offered at in order to make a profit which has been calculated for a specific purpose. Usually this amount is part of a larger plan involving several product units in a product line Profit Oriented: Maximize Profits if the Competitive Market is not intense you may charge the highest price the market will bear because sometimes you may have an advantage for reasons based on your geographic advantage special features not available on other competitors products very very famous brand. etc.. Sales / Marketing Oriented: Increase Sales Volume Sales / Marketing Oriented: Increase Market Share Status Quo Goals: Just Meet the Competition if the customer has many choices, and you barely have the resources to stay in the market, then just charge the same price. You dont have the resources to survive a price war, and you dont have the ability to claim better quality to charge a higher price Prof. Allen says Volume objectives include sales maximization and market-share goals, which are specified as a percentage of certain markets. In sales maximization, management sets an acceptable level of profitability and then tries to maximize sales. This objective can lead to discounting or some other aggressive pricing strategy, such as rebates and sales. Skim the cream† pricing involves selling at a high price to those who are willing to pay before aiming at more price-sensitive consumers. This expression comes from the farming practice of milking cows the cream rises to the top and you skim it off. Skimming Pricing A Skimming policy is more attractive if demand is inelastic says the Shapiro text remember inelastic means there are no close substitutes products that people will pay a high price for because there is nothing else they can buy the is close to the item Prof. Allen says A skimming pricing policy involves setting prices of products relatively high compared to those of similar products and then gradually lowering prices. The skimming price is the highest price possible that buyers who most desire the product will pay (skim the cream off the top skim the innovators). This market segment is more interested in quality, status, uniqueness, etc. This policy is effective in situations where a firm has a substantial lead over competition with a new product. Example: A great example of Skimming is DVD players in the late 1990s and early 2000s in the late 1990s DVD players sold for $500 and $400 when they first came out, then the price dropped to less than $100 by 2001 by 2004 you can get them for $50 or $60 at many different types of stores. Penetration Pricing to make it too intimidating for competition to follow, or to make sure you enter the market in a competitive environment or as part of a brand building strategy Prof. Allen says A penetration pricing policy involves setting prices of products relatively low compared to those of similar products in the hope that they will secure wide market acceptance that will allow the company to later raise its prices. Such a policy is often used when the firm expects competition from similar products within a short time and when large-scale production and marketing will produce substantial reductions in overall costs. The low price must help keep out the competition, and the company must maintain its low price position. Discount Pricing can be seasonal can be based on volume or amount bought can be used to attract a form of payment e.g, CA$H Prof. Allen says Discount and allowance pricing has the effect of reducing prices to reward customer responses such as paying early or promoting the product. A recent pricing issue is that of everyday low pricing, where the retailer charges a constant, lower price at all times, with no temporary price discounts. Wal-Mart has led the trend toward everyday low pricing. Geographic Pricing F.O.B. basically, this is the price out the door at our factory you come and get it C.I.F. the cost at our factory + the insurance and freight to ship it to you ZONE if you live close, it is cheaper, if you live farther away, we add in shipping costs ZONE pricing used for everything from Pizza delivery to clothing to grain shipments Basing-point pricing means that all customers are charged freight from a specified billing location. Freight-absorption pricing, the seller pays all shipping costs to get the desired business. Prof. Allen says Price is influenced by geography, where the company decides on how to price to distant customers. Free On Board or FOB-origin pricing is a geographical pricing strategy in which goods are placed free on board a carrier; the customer pays the actual freight from the factory to the destination. Because the customer picks up its own cost, supporters believe that this method is the fairest way to assess freight charges. Some of the more pricing objectives are Maximize long run profit Maximize short run profit Increase sales volume Increase monetary sale Increase market share Obtain a target rate of return on investment Obtain a target rate of return on sale stabilize market or stabilize market price: an objective to stabilize price means that the marketing manager attempts to keep prices stable in the marketplace and to compete on non-price considerations. Stabilization of margin is basically a cost-plus approach in which the manager attempts to maintain the same margin regardless of changes in cost. company growth maintain price of leadership desensitize customers to price discourage new entrants into the industry match competitors prices encourage the exit of marginal firms from the industry survival avoid government investigation or intervention obtain or maintain the loyalty and enthusiasm of distributers and other sales personnel enhance the image of the firm, brand, and product be perceived as â€Å"fair† by customers and a potential customers create interest and excitement about a product discourage competitors from cutting prices use price to make the product â€Å"visible build store traffic help prepare for the sale of the business (harvesting) social, ethical, or ideological objectives get competitive advantage MARKETING MIX Themarketing mixis probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as theFour Ps, the marketing mixelements areproduct, price, promotion, place. 4 PS OF MARKETING MIX PRODUCT A tangible object or an intangible service that ismass producedor manufactured on a large scale with a specific volume of units. Intangible products are often service based like thetourism industry thehotel industryor codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are themotor carand the disposablerazor. A less obvious but ubiquitous mass produced service is acomputer operating system. Company should produce product according to customers needs and want because the motive of pricing pricing objective is profit maximisation. PRICE The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customers perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. Company should set their price according to customers budget to earn more profit. One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. PLACE THE Place represents the location where a distribution channel. It can include any physical store as well as virtual stores on the Internet. Companies set their price according to place if target place is rural and backward then they should reduse their prices and if the target place is modern urban then the company charge more price according to its brand image and get more profit. PROMOTION Represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements -advertising,public relations,word of mouthandpoint of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations. Packaging also needs to be taken into consideration. Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketers can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change.Parm Bains says Making large changes in any of the four Ps can be considered strategic. For example, a large change in the price, say from $19.00 to $39.00 would be considered a strategic change in the position of the product. However a change of $130 to $129.99 would be considered a tactical change, potentially related to a promotional offer. The term marketing mix however, does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always need to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by default. The main objective is profit maximisation so company promote its brand and invest more money and get maximum profit. INFLUENCE THE MARKETING MIX Before the product is developed, the marketing strategy is formulated, including target market selection and product positioning. There usually is a tradeoff between product quality and price, so price is an important variable in positioning. Because of inherent tradeoffs betweenmarketing mixelements, pricing will depend on other product, distribution, and promotion decisions. ESTIMATE THE DEMAND CURVE Because there is a relationship between price and quantity demanded, it is important to understand the impact of pricing on sales by estimating thedemand curvefor the product. For existing products, experiments can be performed at prices above and below the current price in order to determine theprice elasticity of demand. Inelastic demand indicates that price increases might be feasible. CALCULATE THE COST If the firm has decided to launch the product, there likely is at least a basic understanding of the costs involved, otherwise, there might be no profit to be made. The unit cost of the product sets the lower limit of what the firm might charge, and determines the profit margin at higher prices. The total unit cost of a producing a product is composed of the variable cost of producing each additional unit and fixed costs that are incurred regardless of the quantity produced. The pricing policy should consider both types of costs. MARKET ENVIRONMENT Themarket environmentis amarketingterm and refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. Themarket environmentconsists of both the macro environment and the microenvironment Micro environment The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets,competitors, and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes alldepartments, such as management,finance,research and development,purchasing,operations andaccounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets. Thesuppliersof a company are also an important aspect of the microenvironment because even the slightest delay in receiving supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, andfinancial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the companys product. They match the distribution to the customers and include places such asWal-Mart, Target, andBest Buy. Physical distribution firms are places such as warehouses that store and transport the companys product from its origin to its destination. Marketing services agencies are companies that offer services such as conductingmarketing research, advertising, and consulting. Financial intermediaries are institutions such as banks, credit companies andinsurance companies. Another aspect of microenvironment is the customers. There are different types of customer markets including consumer markets, business markets, government markets,international markets, and reseller markets. The consumer market is made up of individuals who buygoods and servicesfor their own personal use or use in their household. Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries. The government market consists of government agencies that buy goods to producepublic servicesor transfer goods to others who need them. International markets include buyers in other countries and includes customers from the previous categories. Competitors are also a factor in the microenvironment and include companies with similar offerings for goods and services. To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors. The final aspect of the microenvironment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions. Government publics can affect the company by passing legislation and laws that put restrictions on the companys actions. Citizen-action publics include environmental groups andminority groupsand can question the actions of a company and put them in the public spotlight. Local publics are neighborhood and community organizations and will also question a companys impact on the local area and the level of responsibility of their actions. The general public can greatly affect the company as any change in their attitude, whether positive or negative, can cause sales to go up or down because the general public is often the companyscustomer base. And finally, the internal publics include all those who are employed within the company and deal with the organization and construction of the companys product. Macro environment The macro environment refers to all forces that are part of the larger society and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. Demographyrefers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important factor to study for marketers and helps to divide the population intomarket segmentsandtarget markets. An example of demography is classifying groups of people according to the year they were born. These classifications can be referred to asbaby boomers, who are born between 1946 and 1964,generation X, who are born between 1965 and 1976, andgeneration Y, who are born between 1977 and 1994. Each classification has different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor theirmarketing planto attract that segment. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to thepurchasing powerof potential customers and the ways in which people spend their money. Within this area are two different economies, subsistence and industrialized. Subsistence economies are based more in agriculture and consume their own industrial output. Industrial economies have markets that are diverse and carry many different types of goods. Each is important to the marketer because each has a highly different spending pattern as well as differentdistribution of wealth. The natural environment is another important factor of the macro environment. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern,government interventioncan make it increasingly harder for a company to fulfill their goals as requirements get more stringent. The technological environment is perhaps one of the fastest changing factors in the macroenvironment. This includes all developments from antibiotics and surgery tonuclear missilesandchemical weaponsto automobiles andcredit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part ofthe next big thing, rather

The Power of the Sun in F. Scott Fitzgeralds The Great Gatsby :: F. Scott Fitzgeralds The Great Gatsby

The Power of the Sun in F. Scott Fitzgerald's The Great Gatsby In F. Scott Fitzgerald's novel, The Great Gatsby, there is a constant feeling of movement and the desire to get away. Nick, Gatsby, Wilson, Tom and Daisy all move, or have the intention of moving. Not only does this movement seem to foreshadow events in the book, but it also seems to lead to the conclusion that society as a whole in the 1920's was rather unstable and was undergoing constant change. Not all the characters move in the same way, and this shows how different their backgrounds and lifestyles are. The main movement seems to be from west to east. Throughout the decades man is said to be progressing through the steps of evolution and toward the setting sun, or east to west. The characters move in opposite direction from which the sun sets, which seems significant to the physical and psychological patterns of the characters. The two main characters that movement affects are Nick and Gatsby. The movement of Nick and Gatsby in this direction shows us how their personalities and feelings change as the sun goes down. There are also the various meanings that the sun has, that seems to map out, or affect their near future. The sun foreshadows Nick and Gatsby's actions and emotions, which in turn are affected by the many representations the sun has. Jay Gatsby is a character that the sun affects in such a way that it becomes a symbol of his ability to direct his will and, when put together with his dream, this gives him a sense of purpose. Jimmie Gatz was born in a town in Minnesota. After changing his name to Jay Gatsby, he moved to West Egg, Long Island in order to start a new life revolved around impressing Daisy. Here the sun represents a psychological belief that surpasses time and place, otherwise known as Gatsby's dream. This means that Gatsby's dream is so important to him that the sun rises and sets in the sky, but he still doesn't see the

Community and Culture Play a Role in Determining the Risk for Alcohol and Drug Abuse Essay

Substance abuse and addiction are major problems in society today. Every segment of society, regardless of race, gender, or age is affected. Some of the substances that are used grow naturally, whereas others are manufactured illicitly or even legitimately in laboratories. They may be smoked, inhaled, ingested, or injected and used for social, religious, or self-medicating purposes. The substances that are abused include caffeine, nicotine, alcohol, steroids, stimulants, depressants, heroin, cocaine and the list goes on. Substance abuse ranks high among serious health problems. Since 1979 illicit drug use and alcohol consumption has declined, but the widespread use of and dependence on these substances continues. Nicotine, now classified by the Food and Drug Administration as an addictive substance, is linked to more deaths annually than AIDS, cancer, and other substances combined. Alcohol is also a major social problem today. Use and abuse of alcohol are a factor in contributing to injuries and death. The cost of substance abuse is increasing in our society. Lives are lost, and loss of work productivity costs millions of dollars each year. Alcohol is a factor in 40% of all motor vehicle accidents, and alcohol and other drugs are often implicated in boating or athletic accidents. Costs’ include not only lives lost but also medical care, long-term services to the disabled, and increased insurance rates. Health care cost for clients that use alcohol, drugs, and nicotine are estimated to be greater than $160 billion annually. It has been confirmed that there is link between violence and alcohol and other drugs. Alcohol and drugs are a factor in vandalism on college campuses, date rape, sexual assault, and domestic violence. Under the influence of alcohol and drugs, young adults are more likely to engage in unsafe sexual practices, and parents are more likely to abuse their children. Certain factors place some individuals at greater risk than others for the development of abuse and dependence. Biological, psychological, or environmental conditions may predispose a person to the development of a drug or alcohol problem. Risk factors may include some of the following; heavy use of alcohol and other drugs or the presence of abuse or dependency by family members, presence of psychological conflicts, which a person may attempt to resolve through drug use. Other factors that predict that there may be a risk for alcohol and drug abuse include some of the following: †¢Failure in school †¢Rebelliousness and alienation †¢Need for immediate gratification †¢Lack of empathy †¢Frequent lying †¢Insensitivity to punishment The family which is the most powerful unit of socialization transmits cultural beliefs, myths, and values about alcohol and drug use. Also peers, and media personalities deliver messages about drug use, drug-using lifestyles, and the use of wines and spirits are subject of cultural traditions of families. Some groups have used wine strictly for celebratory purposes, others for religious rituals, and some for sustenance. Many cultural groups do not consider alcohol a drug. The result is that among many groups a double standard exists for alcohol and other drugs. Illicit drugs are considered dangerous and unhealthy, but alcohol is accepted and not considered threatening to the individual family, or society. However alcohol and drugs can be threatening to the individual, family, and our society. Substance abuse is known to affect ones behavior and personality. Abusers are known to be manipulative and often are in denial. One of the greatest consequences of alcohol abuse is the physiological damage that can be done. Alcohol is absorbed directly from the stomach and exerts system depression and physiological effects throughout the body almost immediately. In low doses, alcohol produces relaxation, loss of inhibition, loss of concentration, drowsiness, slurred speech, and sleep apnea. When alcohol or any drug of abuse is terminated abruptly by a person who is physiologically dependent they may begin to experience withdrawals. Onset of symptoms of withdrawals begins within 6-12 hours following the cessation or reduction of the drug or alcohol. Withdrawal must be treated, if not withdrawal may progress to withdrawal delirium untreated delirium may result in death. Treatment can be approached on several different bases. Inpatient hospitalization is usually a 2 to 4 week hospitalization in a unit of a general hospital, residential treatment center or psychiatric hospital; therapy provides corrective emotional experiences. This atmosphere provides safety, restricts access to the drug, and monitors self-destructive behavior. Detoxification Is a supervised medical regimen to withdraw the client from drugs that have induced psychological and physiological dependence. Rehabilitation is usually at a long-term hospital that addresses all phases of treatment. In many areas halfway houses serve as a rehabilitation facility that provides a sheltered and emotionally and financially supportive environment with peers. Counseling is a useful and effective means it can be administered on an individual basis or in family counseling. Support groups would be another effective means to support a person with substance-related disorders and their families. There are many groups modeled on the Twelve-Step approach of Alcoholics Anonymous (AA). Other groups include Narcotics Anonymous (NA), Al-Anon (ANA), Adult Children of Alcoholic’s (ACOA), Sex and love addicts Anonymous (SLAA) and Ala-Teen (ALAT). These are a few of the self-help groups that can be contacted in our communities to help those who are abusing or have friends or family members who are abusers. Most of these groups are free of charge and are conducted by people who have abused and are now recovering.

Fun Science Facts You Need to Know

Fun Science Facts You Need to Know Amaze yourself and your friends with these science facts! This is a collection of fun and interesting science facts. When you crack a whip, it makes a sharp sound because the tip of the whip is traveling faster than the speed of sound. It is a sort of mini sonic boom!You could theoretically lose weight eating celery since it takes more calories to digest celery than are contained in the vegetable. Shark teeth are as hard as steel.The only letter not used in the periodic table is J.Lobsters have blue blood.Sound travels about four times faster in water than in air.2 and 5 are the only prime numbers that end in 2 or 5.Women blink nearly twice as often as men.The billionth digit of pi is 9. (Source: Ben Peoples)On average, it takes a person 7 minutes to fall asleep.The peanut is a member of the bean or legume family and not a nut.The prefix numbus in a cloud name means the cloud produces precipitation.Anemometers measure wind speed.The only two planets in our solar system that do not have moons are Mercury and Venus.Bronze is an alloy of copper and tin.Oxygen is the most common element in the Earths c rust.

Darcys Letter essays

Darcy's Letter essays The debonair Mr. Darcy thinks he has everything until he falls in love with Elizabeth Bennet. Despite her familys lower position within the gentry he proposes to her, confident that his looks and wealth will win her over. But Elizabeth fervently rejects him because of two great offenses she believes he has committed, on top of her general dislike for him. Filled with grief, but determined to defend his honor and possibly change her opinion in the process, he writes her a letter. This important letter reveals to Elizabeth in several ways that Fitzwilliam Darcy is not such an evil man as she had thought. The first ingredient I should mention concerning Elizabeths gradual change of opinion is the opening paragraph of Darcys letter. By appeasing her fears of another proposal and displaying his own discomfort with writing the letter he may have given her a reason and enough courage to continue reading the letter. Darcy also made it a point to ask her for her forgiveness for the freedom with which I demand your attention (174). He understood that she would be extremely emotionally biased against what he had to say, so he appealed to her sense of justice. Only through his choice wording and display of understanding was he able to allure Elizabeth into reading the next part of the letter, and here Darcy wasted no time at all. Two offences of a very different nature, and by no means of equal magnitude, you last night laid to my charge (174). With this sentence Darcy opens the second paragraph of his letter and makes it clear that he intends to defend himself fiercely. The first charge addressed by Darcy was that he had severed the relationship between Jane and Mr. Bingley due to his own selfish desires. He quickly explains that he had no idea that Jane truly returned Bingleys love and admiration. He then goes on to say that, ...

Mechanical Treatment of Plantar Fasciitis A Prospective Study Essay

Mechanical Treatment of Plantar Fasciitis A Prospective Study - Essay Example The reader's attention is caught and the reader is encouraged to read the report further, even though the author has not noted anything about the implication of the results. In addition, the abstract is presented in the form of the summary. Introduction is quite long (occupies two pages out of seven) but the author has set a good basis for the research, its purpose and limitations. At the beginning of the article, the authors provide general information about plantar fasciitis: how and why it occurs, what are the symptoms, why it should be treated, what the outcomes of treatment/non-treatment and other factors that are necessary to understand the aim and results of the research. The authors have taken 5 studies of plantar fasciitis treatment: one of the studies was devoted to traditional treatment: anti-inflammatory therapy which is proved to be highly ineffective, the other four studies were devoted to the mechanical therapies with the majority of author agreeing that the mechanical treatment is much more effective and can lead to 100 % beneficial result. Currently there is the debate regarding which therapy is more effective. The last sentence of this section states "the purpose of this prospective, randomized study was to evaluate the effectiveness of three different mechanical modalities -over-the-counter arch supports, custom-made orthoses, and night splints-used in the treatment of plantar fasciitis." Thus the authors have made it clear what the following section will be about. It is very important that the authors have not only provided the justification for the necessity and value of this research, they have also used evidence from already existing researches - more than 30 references have been made. However, the authors did not set the criteria for evaluation of the results for validity and reliability. From the other side, it has been stated that the results will be visible and can be reported by patients; therefore, the measurement is obvious. The literature review is long enough to include the major studies that are of interest to the reader and are closely related to the issue covered. The authors did not omit anything and covered both sides of the argument: traditional v. mechanical treatment of plantar fasciitis and made it clear that the traditional treatment will not be taken into consideration at all due to low rate of effectiveness. The selected samples of the sources are limited, but the studies mentioned are not only summarized by commented as well. Method and Sampling The method section is highly organized and clear. Authors have presented and discussed all factors that were taken into account during research. It is stated that there were 255 patients aged 21 to 70 with plantar heel pain without previous trauma, out these patients 65 percent were women. The selection was random and there is a note about why some patients were not taken into a study. The section gives the answers to all possible questions: in the introductory part the author have established the basis for selection of treatment therapies (rigid over-the-counter, injection and non-steroidal anti-inflammatory drugs), duration, number of hours being on feet, pre-study examination, follow up and visits, random assignment to groups and receiving of the consent.

Effectiveness of reverse gender role-play exercises in tackling trauma Research Paper

Effectiveness of reverse gender role-play exercises in tackling trauma adaptation in children witnessing domestic violence - Research Paper Example The children who become witnesses to this violence from an early age have been found to have many adjustment problems even in their adult lives (Galloway, 2005). Here, the term, ‘witnessing violence’ means, â€Å"being within range of violence and seeing it occur† (Edleson, 1999, p.841). When a child has this kind of experience, he/she may or may not have trauma adjustment problems in current and/or future life. But the research so far has shown that a considerable percentage of this group have such problems. Objective and background As researchers like Galloway (2005), Hague and Malos (1993), and Edleson (1999) have put it, a considerable percentage of children witnesses to domestic violence are found to have trauma adaptation problems. But much investigation has not been made into what could be the role of the gender of such children in relation with their trauma adaptation capabilities. It is in this context that this research envisages exploring what the role of gender flexibility is, in the process of adaptation to trauma by children who are witnesses to domestic violence. The purpose of this study is also to develop further insight into the methods of imparting gender flexibility for handling child trauma and adaptation issues, which may in turn be of help to mental health professionals who deal with this target group. It is hypothesized in this research that training in gender flexibility imparted through reverse gender role-play exercises in the form of skits will help children who are witnesses of domestic violence to better adapt to their trauma. Here, what is meant by reverse gender role-play is that girls are made to the play the roles of men and boys are made to play the roles of women in performance skits practiced as part of group therapy. Review of Literature One major study related to this topic was carried out by Catina Galloway (2005), who observed, if a child who is witnessing domestic violence has access to â€Å"tools from both ‘masculinity’ and ‘femininity’, then the child is found to have better possibility of adaptation to trauma (p.3). Galloway (2005) has called such a child, â€Å"gender-flexible† (p.3). By reverse argument, Galloway (2005) has also theorized, â€Å"a simple feminine response or masculine response to trauma inhibits or prevents adaptation† (p.3). Such an inference will lead to the assumption that the normal tools that usually children possess by way of the conventional gender training that they get in average families are not sufficient to deal with their domestic violence related trauma situation. And it will have to be concluded that only children who are either trained to use both masculine and feminine tools or specially equipped children who naturally know how to handle both these tools can hope to adapt to the situation. Jaffe, Wolfe and Wilson (1990, p.27) and Peled and Davis (1995, p.5) have opined that the reactions of childre n to domestic violence, among many other factors, may vary based on their gender as well. Jaffe, Wolf and Wilson (1990) have also found out that being witness to domestic violence, a boy often grows up to believe that violence is masculine behavior and to become himself a wife batterer, while a girl often grows up to believe that she is naturally destined to suffer violence from men and to become herself a silent victim to similar violence (p.16). Methodology The methodology adopted for this research will be participant observation (Tischler, 2010, p.35). Though participant observation has been considered as highly subjective, it has also been observed, â€Å"participant observation generates more inside information† (Kendall, 2010, p.58). As the individuals under study here are